Experience the Art and Science of Pure Flower and Plant Essences

High-performance, 100% vegan hair, skin and body care that’s good for you and the Earth.

Our Mission: Care for the World We Live In

Founded in 1978, Aveda was born with a mission to create botanical products that would be good for people, professionals, and the planet. We are committed to using naturally derived ingredients, responsible packaging, and cruelty-free practices. At Aveda, we believe in the power of nature to deliver exceptional results while setting an example for environmental leadership.

Featured Collection: botanical repair™

Strengthen and Repair Hair with Plant Power

Transform your hair with our revolutionary plant-powered, bond-building collection. The botanical repair™ line instantly strengthens and repairs hair from the inside out, reducing breakage and protecting against future damage. Perfect for all hair types, it leaves your hair visibly revived, shinier, and naturally full of life.

Discover the difference of botanical beauty.

Beauty that Cares

From our award-winning hair care to our soothing aromas and gentle skin care, every Aveda product is a testament to our commitment to quality, sustainability, and your well-being. Explore our collections and find your new favorites today.